Reebok and Me.
Since my early teens, I was captivated by the old-school hoops tales and more so, the kicks that propelled them to those dizzying heights. Reebok, the main instigator of plus sized comfort that coalesced with ridiculously innovative technology to go along with the technical boot silhouette, have had a renaissance of late. With the burgeoning sneaker market booming and the desire for past grails at boiling point, Reebok have become just as popular along with the likes of Nike and Adidas and their respective depths of reproduction foundries that it has reclaimed that symptomatic attitude and sheen of those all-conquering 'Pump' tales of accomplishment and gloss that were so popular back in the day.
Personally, I've owned a pair of pumps since '06 and they have slowly been gathering colour in my closet. In its place, my everyday beater evolved from a humble nike to the running ethic of Reebok - a side that I was unfamiliar with, leaving the pump in its accumulative dust, I ventured down the route of Reebok Runners and their respective aura. Purchasing a reebok ERS 2000 Runner in late 07, its been with me ever since, on my feet right now, with a timeless 'runners' hallmark colourway of eggplant and laser blue, they have, and continue to, serve my feet well. Hence, giving this glowing account, I feel it necessary to explore the adventures of Reebok running and all its glory.
Reebok Winter '10:
This could be the start of something special.
Barcelona's Limited*Editions comes up with the gravy, feat. a model different to all that jazzy shadow hubris. Tantalizingly juicy with hues and mesh and that heel plastic-tech piece - the creme of the crop of vintage runners by Saucony. Via SN
The Good Life.
This Creative Duo run agency of the sydney locale have been a personal favorite of mine, completing niche-innovative and highly resolved projects for their clients, their websites on which I have an interaction with quite regularly, serve as a constant reminder of their skill in execution but more-so concept and visualization with a form of light-filled, quirky minimalism focusing on the typography broadsheet. They're low-key creative geniuses in my POV.
Here are some promo vids from their launch campaign back in '07. I'll Try to Keep you updated with their latest offerings in future but for now, check out their website design here & here & here.
Humble beginnings that spawned alot of fun no doubt.
Here are some promo vids from their launch campaign back in '07. I'll Try to Keep you updated with their latest offerings in future but for now, check out their website design here & here & here.
Humble beginnings that spawned alot of fun no doubt.
Summer Classic, From Reebok.
It seems back in the late 80's, Reebok wasn't just producing Pump's and Exo-fits for women's aerobics. A sterling tonal grey complexion, even on the sole foam, gives way to the rubbing of the Ruby varsity red stoked by micro mesh. via Hanon store.
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