Can I have my teenage youth back? This two in front of the zero seems entirely uncomfortable and out of place.


Reebok and Me.

Since my early teens, I was captivated by the old-school hoops tales and more so, the kicks that propelled them to those dizzying heights. Reebok, the main instigator of plus sized comfort that coalesced with ridiculously innovative technology to go along with the technical boot silhouette, have had a renaissance of late. With the burgeoning sneaker market booming and the desire for past grails at boiling point, Reebok have become just as popular along with the likes of Nike and Adidas and their respective depths of reproduction foundries that it has reclaimed that symptomatic attitude and sheen of those all-conquering 'Pump' tales of accomplishment and gloss that were so popular back in the day.

Personally, I've owned a pair of pumps since '06 and they have slowly been gathering colour in my closet. In its place, my everyday beater evolved from a humble nike to the running ethic of Reebok - a side that I was unfamiliar with, leaving the pump in its accumulative dust, I ventured down the route of Reebok Runners and their respective aura. Purchasing a reebok ERS 2000 Runner in late 07, its been with me ever since, on my feet right now, with a timeless 'runners' hallmark colourway of eggplant and laser blue, they have, and continue to, serve my feet well. Hence, giving this glowing account, I feel it necessary to explore the adventures of Reebok running and all its glory.

Reebok Winter '10:





The Collective Best.